Not another post about OBJECTIFYING WOMEN!

Blah Blah Blah…BLAH!

That’s what is said about women today comes accross to people.  Every time there is a discussin/conversation/talk that involves any of the following words: Feminism, sexism, gender equality, or women objectification, we can assume that there will be some Blah Blah! but how do you think that comes accross in Media? Global media, precisely?

If I were to focus on one trend today in Global Media then it would be that of Sexism. Now before you make any arbitrary comments/judgements, just keep reading and you will understand why I have to take you through this before getting to the actual point of this post.

Global Media has failed women in the last couple of years and the feminine gender has clearly been “objectified” in Music videos, in Political speeches, and even in news articles.

A politician has called his blonde colleague an “abortion barbie” for campaigning for a woman’s right to choose in 2013, a magazine editor has described women in his pages as “ornamental” and a commentator started a sentence by claiming: “I’m not saying she deserved to be raped, but…” in the U.S., according to a Guardian post on the women’s blog section.

This trend has even affected the political image of women; earlier this year, Hillary Clinton’s possible presidential run illustration on the cover of TIME magazine created a “loud” controversy among people and illustrated a clear example of women’s objectification in Media. The cover featured a picture of a woman’s leg in a pantsuit with a miniature man hanging from the tip of her high heel with the headlines “Can anyone stop Hillary?” and a tagline “How to scare off your rivals without actually running yet?” This clearly depicts the concept of portraying powerful, ambitious, confident women in a negative light as threatening and unlikable, or at least, that’s how it looks to me.

What is the reason behind this new wave of sexism in Media? Is there anything being done about it? How is it really affecting women‘s participation in different sectors of the global society, in the Arab World  VS the Western World?


Literally Objectified?!
Literally being Objectified?!



This is a link for a Ted talk about objectifying women in the media and the way this concept has been affecting women’s lives:

I have had a very long discussion with my colleagues about the idea of objectifying women in Media and the way the idea of Feminism is being used to stand against these practices. I keep going back to this subject because, I think, it is playing a big role in defining women’s roles in the society—and even in limiting their self-esteem.

I thought this particular Ted Talk clearly illustrated the concept of devaluating women and considering them as mere “sex” objects. What was even more interesting about this video, however, is raising peoples’ awareness about the subject and changing their attitudes by offering them a set of behavioral norms to act upon.

Feminism and women’s objectification are two topics that have long been focused on in different discussions and on different occasions, the problem is, however, the representation of the phenomena.

As a young woman who belongs to a generation known as “The Millennial,” it is chocking to know that people from my generation associate themselves with concepts of such “devaluating” nature. Allow me to further explain, and expand on this idea.

The issue of women’s rights first became prominent during the French and American Revolutions in the late 18th century. This concept emerged at that specific time to change a societal structure and norm that limited the roles of both men and women and assigned them two different spheres of action.

Thus, the issues dealt with, under the umbrella of Feminism at this time, were focused on gender interactions in specific spheres such as suffrage and property rights.

A “second wave” of feminism arose in the 1960′s with an emphasis on unity and sisterhood. The main gain of this movement, however, was the establishment of legal rights for women facing marital rape laws or struggling with rape crisis and divorce cases. This continued until the 1980′s, the time, some historians argue, that signaled the end of this movement –if I may call it so– at least in America.

Nowadays, Feminism has witnessed many changes in terms of the ideas included in the ideology, but the vision is still the same: Isn’t weird to picture women as victims the whole time? to deal with the different societal/legal/educational issues in a way that victimizes women?

Why is it always that “women should have” the right to do something? “women” should have “the right” to practice a specific activity? “Women should be part” of a specific plan/vision?

Why do we voice these concerns in a way that devaluates women in the first place?

Why do we look at the feminine gender as an inferior class that should be elevated to the masculine stand? Why do we draw that line of comparison and difference between men and women –implying men’s superiority–?

What is even more important to ask is: why do women put themselves in such “objectigying” positions and then complain about it?


Paris Hilton…in a "Burger" Add...
Paris Hilton…in a “Burger” Add…



Scarlett Johansson…in a "Perfume" Add...
Scarlett Johansson…in a “Perfume” Add…



Keira Knightley…also in a Perfume" add…(just in case it's not clear enough).
Natalie Portman…also in a Perfume” add…(just in case it’s not clear enough).



And finally, Mila Kunis…just posing for a cover…and a title of, "sexiest women alive…"
And finally, Mila Kunis…just posing for a cover…and a title of, “sexiest women alive…”


Or to be more accurate, why is it OK for the representative minority of women to choose to put themselves in such “objectifying” positions and then generalize that judgement on the feminine gender?

The unthoughtfulness in voicing our opinions and phrasing our concerns is something that has cost us generations of women believing in the idea of men’s superiority and generations of women “fighting” against it. The media today plays an important role in posing a bigger threat by having a minority of women deciding the future of the feminine stand in this world.

I think it might be time to give tho issue a bit of thought and try, maybe, start trying to look at the issue of “Feminism” and “Objectification” of women from a different angle, and in a different light.





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